January Sale Event

Happy New Year Fly Girls!
Start the year off right and get for yourself what you didn't get from your significant other for the holidays!

Beginning January 2nd we are marking all of our winter stock down 20-50% off the original price!
It's really a no brainer!

That Voom dress you had your eye on, those it! Jeans you want in the darker wash or the one-of-a-kind vintage dress you have a crush on.... yeah it's all marked down! So come in early for the best selection of sizes and colors!

Happy 2010 y'all...

New French Connection Holiday Dresses!!!

Attention all Fly Girls looking for a great holiday dress! Stop by The Velvet Fly this weekend to see the lastest and greatest from French Connection. Party the night away in the strapless black manhattan dress$218. For a fun holiday get together with friends or ringing in the new year with this dynamite sequence serpent dress $268. Last but not least the x-mas ribbon dress $168. in navy this slinky fitting dress will make the man in your life want to keep you under the mistletoe all night.
XOXO
The Fly Girls

Crazy about it!

So many of the FLY girls all ready know that you don't have to pay an arm and a leg for a GREAT pair of jeans! High fashion does NOT need to come with a high price tag! The Rising Starlet (skinny) jean from it! jeans is just $84! (That's less then what your boyfriend spends on a night out with his buddies at the bar!) At that price, they FLY out the door!We just got some more in stock this week, so if you were one of the FLY girls waiting for them to come back in... they're BACK! Along with these best sellers we received the denim leggings, the Hottie, the dive and Faith by it!'s In the Loop label. I have become a huge fan of the leggings, wearing mine today in fact! Come in and check them out! They are sure to be a staple in your holiday party-going wardrobe!

3rd Annual Buon Natale Shopping Stroll

Join the holiday festivities on Friday evening, December 4th from 7pm-11pm when participating North End boutiques, galleries, and studios host the Annual Buon Natale Holiday Stroll along the streets of our historic neighborhood.

Get in the spirit of the shopping season with exciting sales and discounts offered by each stroll retailer during the event. This is a great opportunity to shop locally, support our neighborhood's small businesses, and enjoy terrific savings!

All FLY girls will be getting 10% off your entire purchase!

Enjoy light refreshments and seasonal entertainment along the route.

As a special bonus, strollers can enter for a chance to win an amazing gift basket, brimming with delightful treats and gift certificates from the diverse group of stroll businesses. To enter, pick up a Stroll Passport card at any of the stores listed. Visit each of the shops and have your passport stamped at each location along the route. Return your completed, stamped card to any participating shop before the end of the night. The gift basket will be on display at The North Bennet Street School Gallery on the night of the stroll. Maps and passports are available at the shops listed below leading up to and on the evening of December 4th.

MORE VINTAGE!!!

For all you FLY girls that can't resist the one-of-kind draw of vintage, here's where to get your fix! We have just received a new shipment of great vintage dresses, coats, skirts and BELTS! Nothing makes a statement (or an outfit) better than a great belt! Not only do we have those great elastic gold clasp belts BACK IN STOCK that so many of you FLY girls were asking for (See our FB page for a photo), but we also have some great '70's and 80's belts too! Come in and check them out for yourself, or for a friend.... they make great gifts (all vintage belts are under $50)!

Hold me closer Tiny Dancer...

New fall Big Buddha bags have just arrived! These bags are all the rage! Pictured above in brown is the new Mia bag. Its multiple layers give this bag a beautifully crafted rose design. Shoulder strap for chic messenger bag style with a trendy silhouette. Currently in the store in Grey.

On top is the new Tiny Dancer bag. Cross straps and buckles add style and dimension. The distressed urban style for the boho chic look you crave! This bag is room enough to hold all your daily essentials and more!

Oh, and for all you eco-conscience FLY girls Big Buddha bags are animal friendly and 100% vegan! Ruff!
Come check them out!

Bellula Trunk Show Tonight!

Please join us for cocktails and cupcakes as we celebrate one of The Velvet Fly's favorite jewelry designers!

Bellula Trunk show is TONIGHT from 5-8pm! For every $50 you spend on Bellula jewelry you will receive a limited edition pair of earrings from the designer FREE !

Added perks: 25% off clothing and Latico handbags, champagne and cupcakes, meeting the designer...... and hanging out with us! We are both BACK from maternity leave and need to see all our regular FLY girls!

Oh, and you know that crazy cool yarn tree that was the window and handmade by yours truly.... yeah, we're gonna raffle it off tonight! Gustav Klimt watch out!
See you tonight!

Fall Update!

Nothing is better than fall in New England.... tailored jackets, scarves, cozy sweaters and a great fitting pair of jeans! As our fall shipments arrive we can't get enough of all the wonderful jewel tone sweaters from Kensie, Lia Molly and Funky People.

Our new shipment of It! Jeans just arrived today. We are thrilled to have the great fit of the Rising Starlet (the it! skinny jean) in BLACK and INK (a great DARK denim). Not to mention the body all the FLY girls love, the DIVA... made for all the curvy girls of the world! We have a full size run now in stock. We are also carrying the It! premium label In the Loop. Come check it out! Oh, and for those of you who aren't familiar with the brand, they are recessionista friendly at just $84...gotta love that!

Let's not forget our friends at French Connection. The FLY girls that joined us for our French Connection trunk show were styled by our favorite French Connection guru Amy DiGiovanni! Fly girls who attended we wowed by the denim leggings as seen on Allison Scrivens (pictured above) with a great FC studded top. We had a great time trying on the Fall's hottest sequin trend and sipping on champagne. We can't wait for more French Connection to come in at the end of the month! Children of the '80's beware: it is all coming back this FALL!

I wouldn't be able to close this blog without mentioning that our new FALL Latico leather bags are here too! Beth and I totally geeked out when we saw them! They are as soft as butter and colors are to die for! I still haven't decided which one will be mine.....

And if you're walking by the window, please stop to appreciate all the craftiness that Beth and I did with the home-grown yarn tree and sky! It took WAY longer than we ever imagined but think it was worth the many hours and several bottles of Elmer's glue!

See you soon FLY girls! I'm BACK!!!
Happy Autumn!
~Lorrinda

Spruce up your Fall wardrobe with
a French Connection Trunk Show and Sale at

The Velvet Fly

September 17th

From 5-9pm

Sip on cocktails while a style guru from
French Connection dishes out style advice and
receive 15% off all things French Connection.

Fly Girls in Marie Claire!!!!

So we just checked out the latest issue of Marie Claire Magazine and The Velvet Fly won a spot on Marie Claires' top 50 boutique across the country!!! Read all about it here. We could not be more honored. Stop by and see why we took the number 7 spot on the list and our latest and greatest fall collection. New arrivals every week.

Rain, Rain go away Sidewalk Sale.

With all the rain we had for the month of June we need some cheering up! Now that sunnier skies prevail it's time for a good old fashion Sidewalk Sale.
Select Summer Stock on Sale 20%- 70% off all weekend!!!!

Come join the Fly Girls for a weekend of bargain shopping come rain or come shine.

Saturday July 18th, 2009 from :11-8pm.
Sunday July 19th, 2009 from : 12-5pm.

A Dose of Summer Vintage!

As we mentioned earlier, we totally fell in LOVE with all of our latest vintage finds! It's always bittersweet to see fantastic pieces leave us, but we are happy to see these one of a kind dresses go to good homes/owners. Check out some of the latest and greatest...

Jessie is totally ready for brunching, lunching, and more this summer with a light and bright vintage sundress. Once she found one, she was hooked...


What a lucky fly girl?! Jessie couldn't pass up this FABULOUS favorite of ours! Certain to last her a long time and receive many compliments along the way.


This Van Gogh print dress has been admired by many fly girls! Perfect for summer days and nights.


Another ideal pick for any summer occasion! Bright and Fun : )


We know Julie loves our vintage picks - now she has added one of our faves to her own collection!


Black is great anytime... and with the sweet rose accent, this fly girl will surely make a statement!

Come see us soon to see our other awesome summer vintage pieces - you don't want to miss out! And remember, if you already own one of our vintage items, we'd love for you to send us a picture if we don't already have one (thevelvetfly@gmail.com).

A Birthday Treat from Olaria Studio!

Are you ready for the party? We've got a special treat to add to the line-up for our 2nd birthday party on June 26th. In addition to our famous sangria and a great 10% discount on your purchase, Amy McClure of Olaria Studio will be joining us for the evening!

Amy will be bringing pieces from her latest collections. We've been a fan of her unique ceramic jewelry since we discovered her over a year ago at the SoWa Open Market. Be sure to stop in to meet the artist and see her work - we think you'll agree that its all totally FLY.



Check out Amy's website for more details: www.olariastudio.com

The Velvet Fly's 2nd Birthday Celebration!

The Velvet Fly is turning 2 and we don't want you to miss out on the party!!

Please join us on
Friday, June 26th
from 5pm to 10pm

As we celebrate our 2nd Birthday and honor all of our loyal customers with 10% off your entire purchase! Not to mention our world famous SANGRIA.... yes, that's the sangria we made the night we opened.... and ran out of! We will also be serving some birthday snacks!

So, get your Fly Girls together for a Friday night of Sangria and shopping and fill up those flybucks cards before the June 30 deadline!

More GREAT vintage!!!

Okay ladies, as promised.... here are some more shots of these OUTSTANDING one of a kind vintage pieces we have in the store and that are going QUICKLY!

Starting from the top: This beautiful linen embroidered dress that was in our window was bought yesterday by this super cute FLY girl you see photographed wearing it! What a great summer dress for any occasion!

Next, a small taste of these awesome vintage belts we have in stock in red, aqua, purple and tan! They are great accent pieces for any dress and look great over a cardigan paired with a tank. At first, we only had 4 in the store and they all went within ONE WEEK! I was able to get more for all you FLY girls who requested them, and for those of you who emailed me after you bought one and wanted another one! Get them while they are still here~ They are only $48 and because they are elastic, fit a variety of sizes and make a great gift!

The next couple of photos are of one of our favorite FLY girls, Jen! Jen fell in love with about 3 vintage dresses and had to make a couple of tough decisions...with a little help from her friend Brooke! She looks amazing in everything (must be tough) but especially in this vintage Hawaiian dress and this super vintage plaid dress (which was my personal fav). Which one would YOU have picked for her?

Our last 3 shots are currently starring in our window! We just could not resist the combination of vintage aprons over vintage slips, so feminine! Also this great vintage checkered apron over a denim skirt! Our last picture is one of my favorite vintage dresses! I picture this dress being worn to a beautiful baby shower this summer! It is just so sweet!

So come in and check out the great selection of vintage we have, it won't last long~ Oh, and BTW.... Jen went home with the plaid dress! :)
See you soon!
~Lorrinda

Fly Girls LOVE Vintage

Fly girls LOVE vintage, yes they do! Look at how GREAT these ladies look in their one-of-a-kind vintage pieces! Katie looks like this great late 1940's Polka-dot Navy dress was made for her! Updated with a red accent belt and she will be the envy of any event she attends! .... and check out how amazing Stevie looks in this 1950's Garden Frock! Stunning! Without a doubt nobody else owns a dress like this one, so feminine! Not to mention, this great early 1940's Lace dress on Julie! C'mon, have you EVER seen anything like that anywhere else? So elegant!

Beth and I have been VERY busy the past 3 weeks collecting and hunting for GREAT VINTAGE PIECES that are currently in the store and ladies, let me tell you..... it's among the BEST VINTAGE COLLECTION we have had for Spring and Summer since we've opened! So, if you have an important event to attend this summer and want to be the belle of the ball.... come in and check out these fabulous dresses before they are gone! Remember, we only have ONE of each! (That includes jewelry and clutches too!)

I promise, next week I will post some photos of these great pieces! Oh, and if you've been in the store and purchased a VINTAGE dress and we didn't get to photograph you in it, please email us a picture of you in it so we can post it on our blog! (email: thevelvetfly@gmail.com)

Happy Memorial Day weekend FLY girls!
~Lorrinda

A Successful Stroll!!

The Spring Stroll was a GREAT time! Thanks to all of the FLY girls that came out for a couple of drinks and some retail therapy! Many of us took advantage of the Pedicabs driving around the North End for the stroll! What a fun and eco-friendly way to travel!! A big thanks to Bre Cao-Garcia of Vinyl Vixen! Bre debuted her eco-friendly line of bowls at The Fly the night of the stroll and we LOVED them!
Next month, look for our 2 year anniversary event!! Did somebody say Sangria......

Spring Stroll

Please join The Velvet Fly along with the rest of the North End boutiques, galleries and design studios for the 1st Annual Spring Stroll to be held tomorrow night Friday, May 1st from 7 to 11 pm. We will be offering wonderful North End treats and spirits, so please join us for a drink.... or two!

We will also be featuring Bre Cao-Garcia as she debuts Vinyl Vixen. Vinyl Vixen is a eco-friendly line of bowls and dishes made from recycled records and 45's. These one-of-a-kind treasures make great bowls, centerpieces and gifts! Come see what they are all about and meet the designer!

Receive 15% off your purchase for the night ladies.... and bring those flybucks cards!
As an additonal bonus: Visit all the North End boutiques, galleries and design studios and qualify to win an amazing gift basket filled with goodies from all the participating shops!
Don't think you can make it to all the shops? Take a complimentary pedicab o n us! Just another way to stay GREEN and have a memorable night with all your FLY girls!
So, c'mon... get the FLY girls together and join us! If you LOVED the Buon Natale shopping stroll.... you'll LOVE the Spring Stroll! See you tomorrow night!

What a great EVENT!

I just wanted to THANK all the Fly girls that came to the April Showers event and made it such a good time! Not only did we enjoy the yummy food from our neighbors at Maurizio's but we enjoyed some great wine and excellent SALES! I can't wait to see you all again at the North End's Spring Stroll on May 1st from 7-11 pm! Bring those FLY BUCKS cards ladies... there are lots of new things in the store all ready!

April Showers Event!

Don't get left out in the rain! Shower yourself with Savings!
Join us for a night of drinks, North End goodies and lots of
SAVINGS on the NEWEST SPRING MUST-HAVES at our

April Showers Event
Thursday, April 16th
from 6-9pm

Receive a free gift from French Connection with a purchase of $40 or more!
Inside each free gift is an additional surprise savings to be used at
any time during the month of May!

But of course, you also receive 15% off your entire purchase for that evening!

Oh!.. and don't forget your flybucks cards ladies!

***free gifts while supplies last***

Come see what the HYPE's all about!

Even though it feels more like Seattle today, we KNOW that SPRING is just around the corner (or so we've been told)! Nothing will get you more excited for that well deserved Spring weather than the great new HYPE dresses that just arrived at The Fly! This great Strapless dress is perfect for any event. At just $158, it's a great price for today's budget! An added bonus.... it has pockets! Come see the other great styles from Hype and see what the hype is all about!

Host a Private Party at The Fly!

Host a girls night out with your favorite FLY girls! The store will be private for you and up to 12 of your friends from 7 to 9pm on any evening Sunday thru Thursday! Sip on champagne and tasty North End treats on us while the FLY staff shows you our wide selection of one-of-a-kind pieces! You and your girls will enjoy 10% off your purchase for the evening and as the host, for every $100 your friends spend, you get $10 worth of store credit!

Great idea for bachelorette parties, birthday parties or just for fun! Ask any of the FLY staff for details!

Bye Bye Winter Sidewalk Sale!

That's right, we're cleaning out the closets! Spring cleaning that is. In order to make room for all the fun Spring items we have on the way, we are clearing out all of our WINTER STOCK this weekend! It's all gotta go, so..... items will be marked from $20 to $70, like this Silk Babydoll Dress by Voom that normally retails for $242.00 only $70!! Now I know you don't want to miss a FLY deal like this!

When: Saturday, March 21st
Time: 12-6 pm
Where: The Velvet Fly
Rain Date: Saturday, March 28th

The Arrival of our first FLY BOY!

Since so many of you have been asking me; "Did Beth have the baby yet?" I wanted to let you all know that on Sunday, March 8th at 8:19 pm Beth gave birth to a beautiful baby boy! Mason Kaloust Boroyan finally showed up weighing in at 7 lbs 7oz after about 30 hours of labor! Mom and baby are both healthy and very happy!

Friend the FLY!

The Velvet Fly has had a fan group on Facebook since August of 2008, however many of our FLY girls still haven't found us there yet! So, for the month of MARCH, join The Velvet Fly Fan Group on Facebook, post a comment on our wall and print it out for proof! Bring in your print out and SAVE 15% OFF any item in the store (including sale items!)
Only for the month of MARCH!
Now that's what we call a friend with benefits!