Summer Send-Off and Fall Transitions...

Hi all! I’ve returned from my brief hiatus (read: the pinnacle of wedding season and post-nuptial recovery phase) just in time to recap the close of summer and introduce the transition to fall. So, let’s get down to business…

Our final event of Summer 2010 was the brainchild of our faaaaaaabbbbulous summer intern, Marla. All summer, our fave Arkansan was a HUGE help and true delight to have by our sides, and we were more than bummed to see her go. Alas, her final fall semester was calling. It only seems fitting then, that our Summer Night of Cocktails & Sales served as a good-bye party – to both Marla and to summer styles. What better way to celebrate than with what is arguably the most warm, bright, and cheery flower; the sunflower?!? 28 Parmenter was chock-full of the jolly bloom, and the warmth was practically contagious (literally and figuratively) that night. No flower can lift spirits quite like sunflowers can, and the same can be said for both Marla and for the arrival of new fall fashions! So, with the welcoming of the seasonal shift and the styles that come with it (not to mention the unveiling of our new signature cocktail, the Velvetini), we had to bid adieu to Miss Marla. She will be missed terribly and we wish her all the best as she finishes her college career!

In preparation for autumnal times, the store has been filling up with lots of great transitional pieces. And, just like the sunflowers at the event, these styles are bold, yet comfortable; coats, tunics and tops in fun colors/prints and made of cozy fabrics!

Here’s a look at the first of the fall coats:

And, the much anticipated new Melissa shoes – leopard and wine “flocked” (faux velvet) ballet flats:

A taste of some fall dresses:

Finally, we are happy to introduce Aum Couture - apparel “for people living yoga-inspired lifestyles.” Their pieces are all super comfy, yet totally chic, most featuring an Eastern spiritual symbol, such as a Buddha. Check out the softest sweatshirt to ever grace the floors of the Fly:

As I’ve said before, this time of year always comes with a mix of emotions, and this year is no different… We may not enjoy saying “Ciao!” to summer days or the newest member of the Fly Girls family, but we’re looking forward to receiving more fall styles and sharing them with all of you!

Buon pomeriggio!

Naomi

C’mon get HAPPY!

We’re approaching one of the most bittersweet times of the year… the transition to fall. While we’re crushed to see the end of summer fast approaching (and scrambling to cross off items from our Summer 2010 bucket lists), we are thankful to have new fall arrivals to build our spirits back up. Fall fashion arrivals are always exciting, and this past week we received a shipment from one label whose pieces always put a smile on our faces – Desigual is back at the Fly! How appropriate, then, that their current collection is named “Happy?!” We are thrilled to have the colorful and quirky Spanish designs back in store to help ease the seasonal transition. Desigual pieces are a great match for many a Fly girl, thanks to the founder’s vision to “create clothing that arouses positive emotions, commitment, tolerance, constant improvement, innovation and fun. His success is worn all over the globe, appealing to the majority yet nurturing the individual.”

It seems fitting now to share a brief, yet relative, anecdote. I just had a customer come in and tell me that she had just seen Eat, Pray, Love and was now yearning for color in her wardrobe to mimic the vibrancy of the scenery featured in the movie. Not to mention the desire for redefining her style as part of the quest for her own self-discovery, much like Julia Roberts’ character. Enter Desigual! As soon as she laid eyes on the new pieces, I could see the delight all over her face. Perhaps these patterns from an overseas designer will be the answer to her feared fashion rut.

Take a peek at the latest from our Spanish friends…

Patchwork-inspired tops and tunics with beading and embroidery:

Mulit-print skirts and tees:

Gorgeous brocade textured coat and eye-catching handbag, paired with a new necklace from Fly favorite, Vintage Fuss (and there is much more where that came from!):

If you, too, are feeling apprehensive about the impending change of season and are in search of playful pieces to update your wardrobe and maybe even help define who you are, come see us soon! And don't forget about our Cocktails & Sales event this Thursday night from 6-9PM (see below)!

Cheers!

Naomi

Fast Times at Velvet Fly!

National acclaim doesn't come in a much better form than being featured in the NY Times, and this past weekend we were lucky enough to receive a nod...

Yesterday's NY Times Travel section included a piece on "36 Hours in Boston," suggesting how to spend a weekend in our lovely city. The Saturday afternoon itinerary featured North End hot-spots, telling readers that "Boston’s Little Italy has become more Milan than manicotti, with boutiques popping up between restaurants and pastry shops." Our store is mentioned in the 3PM 'Couture and Cannolis' time slot, siting our "[melding of] vintage and modern."

We are thrilled about this spotlight and pleased to welcome customers from near and far who stumbled upon this lovely little blurb! Come visit us!

Cocktails & Sales Event!

“Do what we can, summer will have its FLYs.”

~Ralph Waldo Emerson

You’re invited to a summer night of

Cocktails and Sales

Thursday, August 19^th

from 6-9PM

Experience our seasonal savings and

taste our new signature “Velvetini”!

Get 20% off any single item from our

New Fall Collection

And take advantage of additional markdowns

on summer merchandise!

Saturday's Forecast? Sunny & Pleasant with a Chance for Savings!

Just a friendly reminder for this weekend... Don't forget it is time for the...

NORTH END SIDEWALK SALE

Saturday, July 31st from 12-5PM

Great deals from select local boutiques!

The weather is supposed to be B-E-A-U-ti-ful, so be sure to swing by the Fly to say hello, get some great deals on select (but fabulous) items, and check out our newest arrivals! We look forward to seeing you :)

RED HOT Summer Vintage!

While we can't that say we love the high temps or high humidity that we've seen so far in Boston, we are pleased about a totally different kind of heat wave; Summer Vintage! We always seem to have some awesome pieces this time of year! Check out some of our current faves...

... and there's plenty more where these came from! Come in and see!

xo, Naomi

Come See What All the HYPE Is About!

Well, ladies, I am SO psyched for you all to see our latest styles from the much beloved Hype. We’ve had two of these dresses in the store for a couple of weeks and customers have been raving about them. And I don’t blame them, they possess the trifecta we’ve come to love and expect from fabulous labels like Hype: complimentary color palette, fun print, and flattering fit! Not to mention their ability to go cross-seasonal (and many of you know how much I ADORE a dress’s ability to make gracious weather transitions with the addition of thick tights, a cardigan, a shoe swap and perhaps a belt). So, naturally, I could not wait to open today’s shipment from Hype. My reaction upon unveiling the newest goodies could probably be likened to that of Homer Simpson when he is handed a cold beer – total elation and practically drooling… They’ve done it again! Two more stellar dresses that I’m sure you’ll love :)

Aaaaaannnnndd, it is indeed that time of year again – our SUMMER SALE RACK is BACK! We've got an entire rack chock full of MAJOR DEALS – all items are currently UNDER $50!!!! You’ve got to check ‘em out before they’re gone… So, we expect to see you soon ;)

Cheers to a great week!
Naomi