



See what the buzz is all about!




This week at the Fly, L is for Lia Molly, Loveappella, newcomer Libertalia, and Looking forward to Spring!
Just as seeing the first buds on the trees brings a smile to our faces, so does the arrival of seasonal transition styles, and we can’t wait for you to see the latest! While pops of color are starting to spring up (pun intended), our most recent shipments featured a lot of black and tan. Don’t worry, you’ll be hearing and seeing more from me over the next few weeks/months about fantastic colors for Spring & Summer – but right now, all this black & tan really has us amped up for a St. Patty’s Day Guinness! So, let’s raise a glass to some awesome new styles…
Our favorite New Orleans export, Lia Molly, shares only a couple of collections each year, so we always get giddy when we receive their latest styles. Yesterday’s arrivals certainly do not disappoint! Fun prints and quirky details make these knits irresistible. Check out the Capuchin Monkey Jacket (100% Organic Cotton with Golden Spun Rayon Monkeys and Wooden Buttons), available now for $198 and the Grace Cardigan (100% Organic Cotton with Spun Rayon Jacquard and Wooden Buttons), and available now for $194:
Next up, Fly fave Loveappella. These three new styles perfectly demonstrate why the line is idyllic for our Fly girls… Comfortable fit plus feminine accents make for great day to night pieces, all for under $70. Who doesn’t love looking put together yet feeling like you’re in lougewear?! I’m totally digging the striped wrap with lace pockets & back (the first of three looks featuring major back detail), and the black tee with satin trim is sheer perfection (literally)!
Lastly, we’re excited to introduce you ladies to Libertalia! The California-based line believes in “the strong and independent girl,” and the pieces we’ve chosen for the label’s Fly debut make this creed clear (at prices under $40, they're easy to love). Yes, there is a lot of black – but they’ve all got some edge-y details that any confident young woman could wear well and utilize for a polished day-to-night look. For instance, take a look at this cut-out back, revealing black lace:
And these two both fit great and feature just enough sparkle for a laid-back, yet glam look:
The fourth style is so FLY - slightly sheer, asymmetrical hemline, bird print, open lace back. Where has she been all my life?!
So, have we wet your palette for the Spring transition? The approach of Spring is almost always an exciting time, and this year is no different. The time has come to let your wardrobe and style for the new season blossom, and we look forward to being a part your closet’s growth ;)


Thinking about changing up your look for a BIG DATE, or for yourself for a NEW YOU? Get ready for your Valentine this year at The Velvet Fly’s
Valentine's Pre-Game Event
February 4th from 7-9PM
Our neighbors at Salon 26 will be offering COMPLIMENTARY MAKE-OVERS during the event. Kelly will be happy to get you ready for whatever you have planned! Also, enjoy sipping on pink champagne from our friends at The Wine Bottega alongside succulent chocolate sweets!
Added bonuses: 10% off your purchase and FREE hair products the night of the event!
January seems to be Ladies Month around here… and we’re really celebrating! Lorrinda and I both had our birthdays last week, giving each of us a chance for girls’ nights out on which to don some statement pieces and cut-loose. Shout-outs, too, to our fellow January-born Fly girls, including Erin T. & Kat W. – we know you’ll rock out for your big days, as well, if you haven’t already! Following suit, we’re thrilled to have some other great ladies in-store to make everyone rejoice!
The latest from Fly fave Angie consists of two fabulous knit dresses. Both are great for dressing up or down and can definitely serve as seasonal transition pieces. In addition, we’ve now got some great belts by this “boho with an edge” label, including a black lace corset style as well as a studded style. Each embodies the mix of soft and hard we’ve come to love from Angie - leather and lace, baby!
Recent addition and new obsession amongst many Fly Girls, LouLou Bijoux, is back in full force! Tons of necklaces and bracelets just arrived, and we couldn’t be happier to share them with you. We’ve added a few new shapes from the most recent collections and think you’ll love them as much as we do:
LouLou’s pieces aren’t the only new shiny things to land in our jewelry case this week; new bobbles from Warren & Sophia and Bohm are here! Whether your taste in jewelry is big & bold, vintage-inspired, or glitz & glam, we’ve got quite an array that is sure to include something for everyone. Here’s a taste:
Now, looking for a bit of arm candy? Let us introduce you to Fly newcomer, Tamara Handbags. Created by Tamara Freedman Lord, the Boston area based Tamara Handbags takes style savvy and functionality to a whole new level. Appealing to the fashionable woman on-the go, Tamara’s fabulous handbags are updated twists of the essential basics, and her innovative and fresh styles are what make them standouts among the rest. Meet a couple of her fun & flirty girls: Andrea, Amy, and Amber…
So, come see us and celebrate the ladies! Be reunited with old friends like Angie and meet the new crowd from LouLou, Tamara, and more! Need even more incentive for a girl’s day? How about our Winter Stock Sale?!? We’re currently offering 50% off all clothing (excluding vintage pieces, which are all 20% off) and 10% off all accessories!
Joyous January to all!
Naomi
Ciao!
Hello, hello, everyone! My name is Erin and I am SO EXCITED to introduce myself as the newest member of The Velvet Fly team! I wanted to officially say hello and “scribble” a few lines about myself for all who are curious and interested!
I graduated from Boston University this past May with a degree in communications/public relations and a concentration in Italian. I then spent the summer abroad in Italy pursuing one of my biggest passions: the Italian language/culture (hence my use of Ciao… I’m seriously obsessed with all things Italian). Upon my return to the states, I moved back to my favorite U.S. city- Boston - and picked up a plethora of jobs. The majority of my jobs are retail-related, because I’m also clothing obsessed; thus the need for SEVERAL of them. I nearly cried the first time I walked into The Velvet Fly and saw that they carried Lia Molly :)
Anyways, enough about me! I’d really just love to meet all of you, as we share a common love: The Velvet Fly! I’ll be at the store mostly on Wednesdays and Saturdays, so, please stop by to say hello and check out our ever-changing and always fabulous merchandise!
Cheers and Happy New Year!
Erin