Get Co(at)zy for Fall

Here we go folks… this week marks my favorite day of the year: the official start of Autumn! So, what better day than today to feature some great ideas for the crisp weather that is beginning to descend upon New England?!? The time has come to really start thinking about layering, and we’ve got some pieces that are chic, easy, and comfortable.

To ease into cooler days and nights, I’m loving these new wraps from Top It Off. Not only are the super soft, they come in great neutral colors and can be worn three ways (wrap, asymmetrical poncho, and scarf). Some have feminine ruffles, others are more simple, and can be paired with a fun necklace, much like the new flower piece by Bohm, seen below.

Having trouble admitting that coat season is creeping up on us? Don’t worry, these two jackets from Hazel are so cool and on trend that you’ll want to wear them every day! First up, a military-style denim jacket, pictured here with a fun olive & navy scarf. Also, check out this awesome chocolate-brown leather bomber, paired with a festive orange, cream & brown scarf.

Lastly, how can you say no to the whimsy of this new coat from Papillon Eastern?! The red, grey, and black textured scribble pattern makes a fun statement – especially when paired with this 20s-inspired hat by DeLux.

And, what’s another way to get cozy? Come sample Spanish wines with us this Thursday night from 6:00-9:00PM as part of our Tribute to Spain… We’ll be offering 15% off any piece by Barcelona-based, Desigual, and The Wine Bottega’s Kerri Platt will be conducting a Spanish wine tasting! See you then!

Cheers! Naomi

Fall Fiesta!

Join us Thursday, September 23rd from 6-9PM!

Come sip different varietals of Spainsh wine and enjoy 15% off any Desigual piece.

Celebrate the beginning of Fall with our exclusive

FLY favorite Desigual.

The Spanish company has hit the US this year with their "Happiness Collection”

Each piece is colorful and full of life.

“ Clothes that exude happiness, optimism and energy in every seam.

The feel of the cloth promises warmth and wellbeing.

A collection conceived as a revolution for the senses.” ~ Desigual

Our tribute to Spain will be complimented with a wine tasting courtesy of Kerri Platt, owner of The Wine Bottega.

Float like a Butterfly, Sting like a… Tee?

Technically, there are still almost two more weeks until it is officially fall, but, as I’ve mentioned before, the Fly is filling up fast with autumnal styles. And, with this week being back-to-school time, as well as Rosh Hashanah (the start of the Jewish New Year), it seems like there is no better time to really buckle down (pun intended) and get your fall fashion ready! Now, I know some of you are having trouble switching gears and thinking about dressing for cooler temps, but, I promise, our fall collections will definitely keep your spirits up… Today I had to stifle squeals of glee when I received shipments from two Fly favorites: Desigual and Papillon Eastern! Following suit with our previous fall arrivals, these latest pieces have funk and comfort factors that are both off the charts.

Papillon Eastern fits in just right here at the Fly; the label’s aesthetic is feminine but also unique and easy-to-wear, and their logo is a butterfly, to boot! And there are more butterflies featured on this awesome new sweater dress/tunic (paired here with an Olaria medallion). Could this be more up our modern-vintage alley?

And, of course, I can’t say enough good things about our Spanish friends, Desigual. The styles I received this morning, true to form, are fantastic. I just love that Desigual, and many of our other adored brands, are helping us ease gracefully into the next season! They’ve taken the aspects we’ve come to know and covet (vibrant prints and patchworks) and made comfortable pieces that will be great for layering without making you feel bulked up and dark, as some fall pieces tend to. Long sleeve tees with pizzaz? Check. Bright, patterned, sheer tunic? Check. Skirts to be paired with tees or with sweaters? Check. Fun pieces for fall? You bet.

Looking for more layering pieces as you prepare for the autumn chill? We’ve got ‘em. Take a peek at fall’s answer to the tanks and tees you rocked all summer, from Sucre Soir (paired with an Olaria yellow leaf necklace and vintage pearl necklace, respectively):

So, perhaps, this is the cue to begin the metamorphosis of our wardrobes for fall. Luckily, we can help you do so with light-hearted wares, perfect for creating your one-of-a-kind style for the new season! Get FLY for the FALL!

L’Shana Tova (Here’s to a Good Year)!
Naomi

Summer Send-Off and Fall Transitions...

Hi all! I’ve returned from my brief hiatus (read: the pinnacle of wedding season and post-nuptial recovery phase) just in time to recap the close of summer and introduce the transition to fall. So, let’s get down to business…

Our final event of Summer 2010 was the brainchild of our faaaaaaabbbbulous summer intern, Marla. All summer, our fave Arkansan was a HUGE help and true delight to have by our sides, and we were more than bummed to see her go. Alas, her final fall semester was calling. It only seems fitting then, that our Summer Night of Cocktails & Sales served as a good-bye party – to both Marla and to summer styles. What better way to celebrate than with what is arguably the most warm, bright, and cheery flower; the sunflower?!? 28 Parmenter was chock-full of the jolly bloom, and the warmth was practically contagious (literally and figuratively) that night. No flower can lift spirits quite like sunflowers can, and the same can be said for both Marla and for the arrival of new fall fashions! So, with the welcoming of the seasonal shift and the styles that come with it (not to mention the unveiling of our new signature cocktail, the Velvetini), we had to bid adieu to Miss Marla. She will be missed terribly and we wish her all the best as she finishes her college career!

In preparation for autumnal times, the store has been filling up with lots of great transitional pieces. And, just like the sunflowers at the event, these styles are bold, yet comfortable; coats, tunics and tops in fun colors/prints and made of cozy fabrics!

Here’s a look at the first of the fall coats:

And, the much anticipated new Melissa shoes – leopard and wine “flocked” (faux velvet) ballet flats:

A taste of some fall dresses:

Finally, we are happy to introduce Aum Couture - apparel “for people living yoga-inspired lifestyles.” Their pieces are all super comfy, yet totally chic, most featuring an Eastern spiritual symbol, such as a Buddha. Check out the softest sweatshirt to ever grace the floors of the Fly:

As I’ve said before, this time of year always comes with a mix of emotions, and this year is no different… We may not enjoy saying “Ciao!” to summer days or the newest member of the Fly Girls family, but we’re looking forward to receiving more fall styles and sharing them with all of you!

Buon pomeriggio!

Naomi

C’mon get HAPPY!

We’re approaching one of the most bittersweet times of the year… the transition to fall. While we’re crushed to see the end of summer fast approaching (and scrambling to cross off items from our Summer 2010 bucket lists), we are thankful to have new fall arrivals to build our spirits back up. Fall fashion arrivals are always exciting, and this past week we received a shipment from one label whose pieces always put a smile on our faces – Desigual is back at the Fly! How appropriate, then, that their current collection is named “Happy?!” We are thrilled to have the colorful and quirky Spanish designs back in store to help ease the seasonal transition. Desigual pieces are a great match for many a Fly girl, thanks to the founder’s vision to “create clothing that arouses positive emotions, commitment, tolerance, constant improvement, innovation and fun. His success is worn all over the globe, appealing to the majority yet nurturing the individual.”

It seems fitting now to share a brief, yet relative, anecdote. I just had a customer come in and tell me that she had just seen Eat, Pray, Love and was now yearning for color in her wardrobe to mimic the vibrancy of the scenery featured in the movie. Not to mention the desire for redefining her style as part of the quest for her own self-discovery, much like Julia Roberts’ character. Enter Desigual! As soon as she laid eyes on the new pieces, I could see the delight all over her face. Perhaps these patterns from an overseas designer will be the answer to her feared fashion rut.

Take a peek at the latest from our Spanish friends…

Patchwork-inspired tops and tunics with beading and embroidery:

Mulit-print skirts and tees:

Gorgeous brocade textured coat and eye-catching handbag, paired with a new necklace from Fly favorite, Vintage Fuss (and there is much more where that came from!):

If you, too, are feeling apprehensive about the impending change of season and are in search of playful pieces to update your wardrobe and maybe even help define who you are, come see us soon! And don't forget about our Cocktails & Sales event this Thursday night from 6-9PM (see below)!

Cheers!

Naomi

Fast Times at Velvet Fly!

National acclaim doesn't come in a much better form than being featured in the NY Times, and this past weekend we were lucky enough to receive a nod...

Yesterday's NY Times Travel section included a piece on "36 Hours in Boston," suggesting how to spend a weekend in our lovely city. The Saturday afternoon itinerary featured North End hot-spots, telling readers that "Boston’s Little Italy has become more Milan than manicotti, with boutiques popping up between restaurants and pastry shops." Our store is mentioned in the 3PM 'Couture and Cannolis' time slot, siting our "[melding of] vintage and modern."

We are thrilled about this spotlight and pleased to welcome customers from near and far who stumbled upon this lovely little blurb! Come visit us!

Cocktails & Sales Event!

“Do what we can, summer will have its FLYs.”

~Ralph Waldo Emerson

You’re invited to a summer night of

Cocktails and Sales

Thursday, August 19^th

from 6-9PM

Experience our seasonal savings and

taste our new signature “Velvetini”!

Get 20% off any single item from our

New Fall Collection

And take advantage of additional markdowns

on summer merchandise!