RED HOT Summer Vintage!

While we can't that say we love the high temps or high humidity that we've seen so far in Boston, we are pleased about a totally different kind of heat wave; Summer Vintage! We always seem to have some awesome pieces this time of year! Check out some of our current faves...

... and there's plenty more where these came from! Come in and see!

xo, Naomi

Come See What All the HYPE Is About!

Well, ladies, I am SO psyched for you all to see our latest styles from the much beloved Hype. We’ve had two of these dresses in the store for a couple of weeks and customers have been raving about them. And I don’t blame them, they possess the trifecta we’ve come to love and expect from fabulous labels like Hype: complimentary color palette, fun print, and flattering fit! Not to mention their ability to go cross-seasonal (and many of you know how much I ADORE a dress’s ability to make gracious weather transitions with the addition of thick tights, a cardigan, a shoe swap and perhaps a belt). So, naturally, I could not wait to open today’s shipment from Hype. My reaction upon unveiling the newest goodies could probably be likened to that of Homer Simpson when he is handed a cold beer – total elation and practically drooling… They’ve done it again! Two more stellar dresses that I’m sure you’ll love :)

Aaaaaannnnndd, it is indeed that time of year again – our SUMMER SALE RACK is BACK! We've got an entire rack chock full of MAJOR DEALS – all items are currently UNDER $50!!!! You’ve got to check ‘em out before they’re gone… So, we expect to see you soon ;)

Cheers to a great week!
Naomi

A Sensational Summer at the Fly!

My name is Marla Swindler, and I am THRILLED to be the newest addition to the Fly team! I was born and raised in Little Rock, AR, and my love for clothing and design led me to the apparel studies program at The University of Arkansas from where I will graduate this December. I love painting, sewing, traveling (most recently to Italy!), and like every other 21-year-old fashion-loving woman, I have spent many years discovering myself and developing my own sense of style and flare. Throughout this ongoing process, I generated a strong passion for anything and everything vintage! From furniture to kitchenware to clothing, I love finding one-of-a-kind items that set me apart from other fashionistas.

On another note…

About 3 years ago, my two older sisters and I flew up to the beautiful city of Boston to visit family—and I fell in love. We engaged in all the typical tourist activities (duck boat tour, the fabulous walk down Newbury Street, Quincy Market), and upon leaving, I always imagined living a life Boston style.

Last October, I was flipping through the pages of my new Lucky Magazine and stumbled upon a segment featuring Boston shopping in the North End. The fabulous photo and “half-vintage, half-contemporary” merchandise description were all I needed to be sold on visiting this store. And then I wondered…was there any way I could complete my apparel studies internship at The Velvet Fly?? It would be perfect—I’d be at a store right up my fashion ally, and I’d be in a city I had dreamed of revisiting. An email, phone call, and flight away I was talking with Beth and Lorrinda about the possibility of being their intern…and HERE I AM!!

I am now the lucky girl working with Beth, Lorrinda, and Naomi at the Velvet Fly. Whether you are an avid Fly shopper or have never visited, please come to 28 Parmenter Street and see what this fabulous shop has to offer…and introduce yourself—I love meeting new people!

Feed your CRAVE-ings!

We are super excited to be featured in the first edition of CRAVE Boston: The Urban Girl’s Manifesto!!! CRAVE Boston is all about introducing urban chicks to new boutiques, spas, bakeries, events, and more, which are all operated by inspiring women. Being included in this unique new guidebook is truly an honor and we feel quite privileged to be part of a distinctive group of Boston entreprenesses who strive to bring the best to the girls of our fabulous city.

CRAVE Boston: The Urban Girl’s Manifesto is now on sale in-store for only $15. Pick one up today and check out our newest arrivals while you’re here!

For more information, check out http://thecravecompany.com/boston/

Also, got a craving for great repurposed vintage jewelry? Don’t forget about our event next week with one of our favorite local jewelry designers, Amy Rose!

Join us for a Vintage Fuss Trunk Show on Thursday, July 8^th from 6-9PM. Amy will have new pieces from her collection and will be consulting on custom pieces – so bring any heirloom piece from your mother or grandmother to have redesigned into a more "wearable" piece of jewelry. Her pieces have quickly become a huge FLY fave; you do not want to miss out on this event!

We will be offering 10% off all jewelry and accessories that night, as well as a raffle of one special piece of Vintage Fuss jewelry as a door prize!

Have a happy and healthy Fourth of July Weekend! We will be CLOSED on Sunday, July 4^th, and will reopen with holiday hours on Monday, July 5^th (12PM-7PM).

Naomi

Who Loves You, Baby?

The Fly Girls love you!

Big thanks to all the FLY girls who stopped by this past Saturday to see our newest styles for the season and have make-up consultations with Love Hue’s Trinette Faint. The weather was gorgeous, the mimosas were flowing and the muffins were scrumptious (many thanks to our friends and neighbors at Boston Common Coffee Co.)! Everyone had a blast sampling products from Love Hue and trying out new head-to-toe looks from summer. Love Hue cosmetics were a hit and shoppers left with some great event ensembles. We loved joining forces with Trinette and hope to plan more events with her in the future – Stay tuned!

Here’s a peek at a few of the dresses that arrived just in time for the event… Loving the champagne and slate color palette by Burlapp, Hype, and Fly newcomer Grammy Label - all with great details like beading, eyelets, cutouts and bone zipper pulls! Come see these and other fantastic pieces before they’re all gone!

Happy Summer Solstice!

Naomi

FLY EVENT THIS SATURDAY!

Are you attending a special event this summer? Need the perfect dress? Not sure what makeup will send your daytime event into the night? Well, we've got the PERFECT event for you!

Join us this Saturday, June 19th, from 10AM to 1PM as we introduce Love Hue to the Fly family!

Founded by Trinette Faint, Love Hue offers a wide range of makeup, skincare, and hair care products - both conventional and organic. We are very excited for you all to meet her and see her products. Sign up for a personal 15-minute eye and lip consultation with Trinette to create a look that will match your event ensemble, and your skin tone.We are currently booking appointments - call the store to make yours today! Check out www.lovehue.com for more details.

And, since we of course want you to look your best, and understand a wedding season budget, we will be offering 10% off any dress (only during the event hours). So get your name on the books and come get a summer event look that is just right for you!

Also, SAVE THE DATE: July 8th is our much anticipated Vintage Fuss Trunk Show! Gather your grandmother's old pins and clip-ons now... Designer, Amy Rose will be happy to recreate your repurposed vintage finds into your new favorite accessory!

Beat L.A. (and the heat)(and any fashion ruts)!!!

Well, folks, a few great pieces of news to share today:

1) In case you’ve been living under a rock, the Celtics beat the Lakers in Game 2 last night! Who’s excited for Tuesday’s and Thursday’s games?!? BEAT L.A. (again)!

2) We had a victory of our own here at the store… we have conquered the heat! Adjusting to the heating and cooling needs of our new space proved to be a bit of a challenge, but we seem to have found some decent solutions. So, fret not, you can all come shop and visit in a comfortable environment J

3) More summer arrivals are pouring in (which reminds me, hopefully the rain is done pouring for awhile!) and we could not be more excited about them…

- Tons of fantastic vintage pieces; everything from 50s sundresses to 80s sequined tops to awesome summer clutches and handbags. I’ll let the images speak for themselves – we’ve got some real gems right now! Here's a taste:

- JELLY! Yes, you read that correctly. The wait is over – Melissa shoes and Fornash watches are in. Channel your inner child, but stay current with these super fun pieces. Currently, we've got shoes in black lace, pink lace, and silver mesh, and watches in black, neon pink, and bright turquoise. They are sure to add some spunk to your summer looks.

- Easy, breezy, beautiful… FLY girl! New styles from Hazel and Papillon are, simply, summer perfection. Lightweight fabrics, fantastic color palettes, and girly details - like lace - make these pieces like a dream come true (literally so, for yours truly, who snagged one of these dresses for an upcoming bridal shower after struggling to picture the right piece in my mind).

So, there you have it, some splendid tidbits to brighten your Monday. Enjoy the beautiful weather this week! Take a nice stroll, now that the humidity has dropped and the rain has stopped, and swing by to see us!

xo, Naomi