FLY EVENT THIS SATURDAY!

Are you attending a special event this summer? Need the perfect dress? Not sure what makeup will send your daytime event into the night? Well, we've got the PERFECT event for you!

Join us this Saturday, June 19th, from 10AM to 1PM as we introduce Love Hue to the Fly family!

Founded by Trinette Faint, Love Hue offers a wide range of makeup, skincare, and hair care products - both conventional and organic. We are very excited for you all to meet her and see her products. Sign up for a personal 15-minute eye and lip consultation with Trinette to create a look that will match your event ensemble, and your skin tone.We are currently booking appointments - call the store to make yours today! Check out www.lovehue.com for more details.

And, since we of course want you to look your best, and understand a wedding season budget, we will be offering 10% off any dress (only during the event hours). So get your name on the books and come get a summer event look that is just right for you!

Also, SAVE THE DATE: July 8th is our much anticipated Vintage Fuss Trunk Show! Gather your grandmother's old pins and clip-ons now... Designer, Amy Rose will be happy to recreate your repurposed vintage finds into your new favorite accessory!

Beat L.A. (and the heat)(and any fashion ruts)!!!

Well, folks, a few great pieces of news to share today:

1) In case you’ve been living under a rock, the Celtics beat the Lakers in Game 2 last night! Who’s excited for Tuesday’s and Thursday’s games?!? BEAT L.A. (again)!

2) We had a victory of our own here at the store… we have conquered the heat! Adjusting to the heating and cooling needs of our new space proved to be a bit of a challenge, but we seem to have found some decent solutions. So, fret not, you can all come shop and visit in a comfortable environment J

3) More summer arrivals are pouring in (which reminds me, hopefully the rain is done pouring for awhile!) and we could not be more excited about them…

- Tons of fantastic vintage pieces; everything from 50s sundresses to 80s sequined tops to awesome summer clutches and handbags. I’ll let the images speak for themselves – we’ve got some real gems right now! Here's a taste:

- JELLY! Yes, you read that correctly. The wait is over – Melissa shoes and Fornash watches are in. Channel your inner child, but stay current with these super fun pieces. Currently, we've got shoes in black lace, pink lace, and silver mesh, and watches in black, neon pink, and bright turquoise. They are sure to add some spunk to your summer looks.

- Easy, breezy, beautiful… FLY girl! New styles from Hazel and Papillon are, simply, summer perfection. Lightweight fabrics, fantastic color palettes, and girly details - like lace - make these pieces like a dream come true (literally so, for yours truly, who snagged one of these dresses for an upcoming bridal shower after struggling to picture the right piece in my mind).

So, there you have it, some splendid tidbits to brighten your Monday. Enjoy the beautiful weather this week! Take a nice stroll, now that the humidity has dropped and the rain has stopped, and swing by to see us!

xo, Naomi

LOST? Guidance and Inspiration Await You…

I don’t know about the rest of you, but I am still reeling from last night’s series finale of LOST! Some fans were completely satisfied with the closing of this epic series, while others are left with questions and confusion. Despite anyone’s feelings about how the show’s ending, at least one message sings loud and true: there comes a time when we must all simply let go, pay tribute to the people and places we love, embrace life’s little surprises, and appreciate the beauty around us. And let’s be honest, that island was pretty darn gorgeous when you look past the polar bear, smoke monster, and endless mysteries…

So, why not turn our attention from “the island” to the idea of a fun island-inspired summer wardrobe?!

I know, I know, it sounds like a petty or materialistic jump. However, I’ve been thinking recently about the ease of dress that comes with pretty much any island lifestyle as well getting very excited to don some summer colors straight from the palette created by nature on a tropical island, so somehow this seems like the right time to discuss summer wardrobe inspirations.

My visions of bright, fresh and easy looks expanded even more after talking with one of our loyal Fly Girls, Andrea. Always striving for the fun and unique, Andrea told me that each summer she picks a theme for her wardrobe; last year was “Mermaid” and this year is “Miami” (the runner-up was “1930s”). I couldn’t agree more with her that summer is a great time to really have fun and create a new signature look! And what better way to pay tribute to someone or some place than developing a style in their honor? Sounds like fun to me! Just pick an appropriate color palette, fabric, and/or texture and thread it throughout your summer pieces and I promise you’ll quickly be able to evoke your inspired theme.

So, Andrea’s theme is “Miami,” mine is looking like it will be "Island," and others have said theirs will be everything from “English garden” or “Leather & Lace” to “Southwest,” “80s” or “Butterfly.” What will yours be? What person, place, era or object will you weave into your summer look? Stop by and see our ever-expanding and changing summer stock, we’ll help you find your inspiration… and without any confusion or crises of faith, like some of our friends from Oceanic Flight 815.

Namaste,
Naomi

"Deep (and Fun) Thoughts"

"If someone told me it wasn't 'fashionable' to talk about freedom, I think I'd just have to look him square in the eye and say, 'Okay, YOU TELL ME what's `fashionable'.' But he won't. And you know why? Because you can't ask someone what's fashionable in a smart-alecky way like that. You have to be friendly and say, 'By the way, what's fashionable?'" ~ Jack Handey

Well, you can ask us, however you'd like, and we'll share our newest arrivals with you! In addition to jewelry and handbags from some of everyone's favorite designers, we're psyched to show you what just popped up on our racks...

First up, and the root of this weeks' Musings title, four styles from newcomer to the Fly, By Deep Los Angeles. I was totally stoked to see these pieces when they arrived a few days ago. Each one combines the comfort of a jersey fabric with the pizazz of great embellishments like beading, sequins, and chains (I've included detail shots below). And, at such a great price point (all are under $65), how can you say no to a fun and easy addition to your 'going out' wardrobe?!? I know I can't!

Next, if your inner hippie is calling and you want to expand your bohemian repertoire, you must check out the latest from Angie. These prints and styles are a great hybrid of boho and girly with a bit of an edge - right up our alley (and hopefully yours too). I love them! Again, most of these are under $65; perfect for the girl with lots of events and a strict budget. Whether you've got a rehearsal dinner, a shower, an afternoon luncheon, or just want to add some funk to your weekend wears, come try them soon... the last round of Angie styles flew out the door!

Keep your eyes peeled, ladies, we've got more Spring and Summer arrivals coming in almost every week.

Oh, and, on a parting note, don't forget our Moving Celebration shindig this Friday, May 21st, from 5-9PM!!! Come see our new space, if you haven't already, and enjoy drinks & discounts :)

Happy Monday!

Naomi

FLY at any age!

Welcome to the first dose of Monday Musings from the Fly! Now that we're settling into our new digs and reopened for Mondays, the goal is to kick off each with an anecdote or update to relieve any case of the "Mondays" that might be out there and to keep everyone's creative fashion juices flowing... This week I've got a lil story that I hope will warm your hearts despite the chilly temps that have descended on Boston. Enjoy!

Last week, one of our new neighbors came in to check us out and I immediately thought to myself, “What a FLY elderly lady?!”

She was dressed in a chic ensemble that was absolutely on point – a layered look in a neutral color palette of ecru and cream that was both age and weather appropriate. She oozed sophisticated in her perfectly tailored blazer, adorned with a great rhinestone broach (and you know how much we love broaches around here - see examlpes below), and subtly textured gauchos.

I quickly introduced myself, feeling that this was a special woman. Francesca, now 90 years old, I learned, was born and raised right here in the North End and was full of great stories. When she spotted one of our fave vintage clutches, a gold mesh fold-over (see below), she started telling me the history behind some of the treasures she has in her own personal collection.

Since her teenage years, in the late 1930s, Francesca’s mother always told her “If you’ve got a piece of clothing that cannot be repaired, you may as well make it a rag, but if there’s nothing wrong with it, you KEEP it!” Preach it, mama! Francesca took the message to heart and the rule of thumb stuck with her…

The pieces Francesca has kept for years include the handbag she brought on her honeymoon, the mink stole she wore to the theater, and sequined & bejeweled tops that made her a standout at cocktail parties (one of which she recently broke out for her birthday party!). As she described the details of her own - now vintage - items, I found myself wishing I could raid her closet!

Her sage advice is right on the money; she spoke of integrating treasured, fabulous pieces into a signature style that evolves over time and helps you age gracefully. Remember her gauchos? Those were originally long trousers that, after a few years, she decided just weren’t right for her and “They just HAD to be altered… Now they fit my lifestyle the way they should and I wear them all the time.” Francesca proves that women can be FLY at any age! We should all aspire to follow Francesca words of wisdom!

So, hang on to the pieces that define your style and can stand the test of time. And, if your collection could use some more highlights, modern or vintage, come visit us in our new location!

Peace & Love, Naomi

The Velvet Fly's Moving Sale

Hi Everyone,
Lorrinda and I started packing up the store yesterday and realized we have a lot to move!!!! So to minimize the amount we decided to have an impromptu SALE. Come in anytime this last weekend at 424 Hanover St.and received 10% off your entire purchase!
It is not that were lazy, we just don't feel like carrying it all.

We are so excited for our new location, 28 Parmenter St. that will be opening on April 29th.
This space is going to be some serious eye candy!!! Plus we added some great new lines to our collection.

Join us for our Grand Opening Celebration on Friday, May 21st. from 5-9pm.

XOXO,
Beth

PS- Save the Date: Thursday, May 6th. The Velvet Fly has been asked to host another Fashionably Late at The Liberty Hotel. Come have a drink and some fun with the Fly Girls!