"Deep (and Fun) Thoughts"

"If someone told me it wasn't 'fashionable' to talk about freedom, I think I'd just have to look him square in the eye and say, 'Okay, YOU TELL ME what's `fashionable'.' But he won't. And you know why? Because you can't ask someone what's fashionable in a smart-alecky way like that. You have to be friendly and say, 'By the way, what's fashionable?'" ~ Jack Handey

Well, you can ask us, however you'd like, and we'll share our newest arrivals with you! In addition to jewelry and handbags from some of everyone's favorite designers, we're psyched to show you what just popped up on our racks...

First up, and the root of this weeks' Musings title, four styles from newcomer to the Fly, By Deep Los Angeles. I was totally stoked to see these pieces when they arrived a few days ago. Each one combines the comfort of a jersey fabric with the pizazz of great embellishments like beading, sequins, and chains (I've included detail shots below). And, at such a great price point (all are under $65), how can you say no to a fun and easy addition to your 'going out' wardrobe?!? I know I can't!

Next, if your inner hippie is calling and you want to expand your bohemian repertoire, you must check out the latest from Angie. These prints and styles are a great hybrid of boho and girly with a bit of an edge - right up our alley (and hopefully yours too). I love them! Again, most of these are under $65; perfect for the girl with lots of events and a strict budget. Whether you've got a rehearsal dinner, a shower, an afternoon luncheon, or just want to add some funk to your weekend wears, come try them soon... the last round of Angie styles flew out the door!

Keep your eyes peeled, ladies, we've got more Spring and Summer arrivals coming in almost every week.

Oh, and, on a parting note, don't forget our Moving Celebration shindig this Friday, May 21st, from 5-9PM!!! Come see our new space, if you haven't already, and enjoy drinks & discounts :)

Happy Monday!

Naomi

FLY at any age!

Welcome to the first dose of Monday Musings from the Fly! Now that we're settling into our new digs and reopened for Mondays, the goal is to kick off each with an anecdote or update to relieve any case of the "Mondays" that might be out there and to keep everyone's creative fashion juices flowing... This week I've got a lil story that I hope will warm your hearts despite the chilly temps that have descended on Boston. Enjoy!

Last week, one of our new neighbors came in to check us out and I immediately thought to myself, “What a FLY elderly lady?!”

She was dressed in a chic ensemble that was absolutely on point – a layered look in a neutral color palette of ecru and cream that was both age and weather appropriate. She oozed sophisticated in her perfectly tailored blazer, adorned with a great rhinestone broach (and you know how much we love broaches around here - see examlpes below), and subtly textured gauchos.

I quickly introduced myself, feeling that this was a special woman. Francesca, now 90 years old, I learned, was born and raised right here in the North End and was full of great stories. When she spotted one of our fave vintage clutches, a gold mesh fold-over (see below), she started telling me the history behind some of the treasures she has in her own personal collection.

Since her teenage years, in the late 1930s, Francesca’s mother always told her “If you’ve got a piece of clothing that cannot be repaired, you may as well make it a rag, but if there’s nothing wrong with it, you KEEP it!” Preach it, mama! Francesca took the message to heart and the rule of thumb stuck with her…

The pieces Francesca has kept for years include the handbag she brought on her honeymoon, the mink stole she wore to the theater, and sequined & bejeweled tops that made her a standout at cocktail parties (one of which she recently broke out for her birthday party!). As she described the details of her own - now vintage - items, I found myself wishing I could raid her closet!

Her sage advice is right on the money; she spoke of integrating treasured, fabulous pieces into a signature style that evolves over time and helps you age gracefully. Remember her gauchos? Those were originally long trousers that, after a few years, she decided just weren’t right for her and “They just HAD to be altered… Now they fit my lifestyle the way they should and I wear them all the time.” Francesca proves that women can be FLY at any age! We should all aspire to follow Francesca words of wisdom!

So, hang on to the pieces that define your style and can stand the test of time. And, if your collection could use some more highlights, modern or vintage, come visit us in our new location!

Peace & Love, Naomi

The Velvet Fly's Moving Sale

Hi Everyone,
Lorrinda and I started packing up the store yesterday and realized we have a lot to move!!!! So to minimize the amount we decided to have an impromptu SALE. Come in anytime this last weekend at 424 Hanover St.and received 10% off your entire purchase!
It is not that were lazy, we just don't feel like carrying it all.

We are so excited for our new location, 28 Parmenter St. that will be opening on April 29th.
This space is going to be some serious eye candy!!! Plus we added some great new lines to our collection.

Join us for our Grand Opening Celebration on Friday, May 21st. from 5-9pm.

XOXO,
Beth

PS- Save the Date: Thursday, May 6th. The Velvet Fly has been asked to host another Fashionably Late at The Liberty Hotel. Come have a drink and some fun with the Fly Girls!

A Successful Brunch!

A special thanks to all our FLY GIRLS that showed up just before the down pour to sip mimosas with us! The event was a really good time! We just love all of our regular fly girls! It was just like having family over for brunch! Remember, the FLY BUCKS CARD has NO EXPIRATION date this year so... get one started today! Ask any FLY girl for details! Be on the look out for our MOVING SALE! Details to follow....
Cheers!

Breakfast At Tiffany's

While we all can't be the iconic Audrey Hepburn in Capote's Novella

Breakfast At Tiffany's

we can certainly pretend!

Please join your favorite FLY girls on

Saturday, March 13th from 10-2

for a Breakfast at Tiffany's style brunch event and SALE. Sip on Mimosa's and munch on your favorite breakfast foods while enjoying

15% off all new Spring items

and for all purchases of $50 or more receive a

FREE GIFT

(only during the event hours and while supplies last!)

Plastic Dreams!

I can only think of about 2 other times in my buying career where I have been as excited as this to get in a new line. When I walked into the Melissa shoe booth last week at Coterie I literally couldn't contain myself. I mean, can you blame me? Look at this stuff. This is an actual, wearable shoe made entirely out of PLASTIC! Yes, plastic... reminiscent of your childhood jelly shoes. It looks good enough to eat! It attacked all of my senses, but it was a visual overload! This Brazilian designer has also teamed up with the likes of Vivienne Westwood (as seen above) & Alexandre Herchcovitch to create these wearable works of art. We ordered the ultra cool lace ballet shoe in nude and black to get you FLY girls started. I am currently counting the days until they are due in store. Exactly 78...